You saw it, so you want it…

Pavlov is well known for his experiments regarding dogs. When he fed them, he rang a little bell. Eventually, he only needed to ring the bell and the dogs salivated, even when there was no food.

I know we’d like to think that we’re superior to dogs. But there are lots of things in our lives that act like this trigger. Events that induce salivation due to habit. It might be turning on the television, if you usually eat in front of it. Or driving past a garage if you buy snacks when you fill up. Or walking past a certain bakery if you often buy cakes there.

You weren’t thinking of eating a cinnamon roll, were you, until you walked past the bakery and that delicious sweet, spicy smell engulfed you? All at once, your tongue tingles with the anticipation of the sugary coating, the warm, yeasty bread beneath. You find yourself in the shop. A moment earlier you weren’t even hungry.

Or maybe you’re watching television and there is Nigella, dipping her finger into an oozing mass of chocolatey sauce. All at once, the idea of chocolate, or Nutella or a hot pudding fills your mind. The next thing you know, you’re on the hunt for it.

What in your life, acts like that bell, and has you salivating for food whether you’re hungry or not? Can you retrain the dog?

Excerpt from ‘Why we Cheat when we Eat and how to stop’.

How food porn arouses us

I love the introduction to the scientific paper called Eating with our Eyes: “One of the brain’s key roles is to facilitate foraging and feeding. It is presumably no coincidence, then, that the mouth is situated close to the brain in most animal species.”

The mouth is close to the brain, indeed! This same paper talks of ‘food porn’. We are currently obsessed with images of food. Instagram feeds are crammed with photographs of meals and snacks. Cookery channels dominate television with depictions of luscious ingredients whisked into appetising meals. Food has become more forbidden than sex. We are ogling pictures of it in the same way that men used to sneak glances at 1970’s centrefolds.

In America, digital media influences more than 70 percent of the food eaten by households. Research show that “external food cues, such as the sight of appetizing food can evoke a desire to eat, even in the absence of hunger.” Again – no kidding… these scientists seem to spend years researching things that you and I knew to be true from a relatively young age.

What’s really interesting is that physical things occur within us, just from seeing a picture. We salivate (we all know that). But more worryingly, we produce insulin. Our bodies shoot out the hormone required to deal with the sugar even when we haven’t eaten it. And of course, when our insulin goes up, we crave sugar even more to balance it out. Even our heart beats faster in anticipation of the food.

This is where we need to track back to hunger. Food manufacturers know that seductive images of delicious food will draw us in, hungry or not. And our brains will take the trigger and act on it, without even consulting our conscious selves.

If we can stay in touch with our natural appetite, and eat when we are hungry, it reduces the impact of these external stimuli, and allows us to remain in control of what we eat and when.

Excerpt from ‘Why we Cheat when we Eat and how to stop’.

How did the packet end up empty? Part 2

Not only is this embarrassing. It’s extraordinary. It seems that our left hand literally doesn’t know what the right hand is doing.

The first thing to do, is not to add to your woes with a large helping of guilt. These are well worn paths that you are travelling. Part of your being is just doing what it thinks you want.

David Kessler, the former head of the US government’s most powerful food agency, the FDA, talks of ‘priming’. Sometimes just one taste of a food, a single bite, is enough to trigger conditioned ‘hyper-eating’. Priming involves stimulating areas of your brain. The use of the word ‘conditioned’ means it’s already a habit. Your body recognises the primer, or taste, as the beginning of a conditioned or habituated pattern of behaviour.

The problem is that it’s hard to shut those habits off. Once primed, they stay activated and you may continue to eat until all the food is gone. That’s what the food industry knows when it tells us “Bet you can’t eat just one.”

The good news is that priming only holds power for a short time. If you eat one piece of candy and there’s a bowl of them in front of you, chances are you will keep eating more. But if no more are available or you have to search for them, the priming response may be undermined.

If you travel these paths less, or stop doing the behaviour, the priming will fade and it will stop being automatic, and you will not feel so compelled. But how to get there?

It’s easiest to stop the habit in the earliest stages. If you know there are times when you eat unconsciously, and they are usually in a certain place, or preceded by a certain thing, then try to address the first step.

What do you need to do to arrest the behaviour? To wake yourself up before your subconscious takes over?

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